The management team of TRANZACT is the same management team that founded and grew Paradigm Direct, which pioneered the "pay-for-performance" sales and marketing industry. In the late 1990s, Paradigm Direct grew from a start-up to a company generating $200 million in revenue in less than four years and was subsequently acquired by Mosaic Group Inc.

Specifically, TRANZACT's management team consists of the following executives:

Currently, Mr. Graf serves as President and Chief Executive Officer of TRANZACT, the leader in providing end-to-end technology-driven customer acquisition solutions to the financial services, media and telecommunications sectors. TRANZACT is primarily owned by Veronis Suhler Stevenson, a New York-based private equity firm.

Prior to joining TRANZACT, Mr. Graf was President of Mosaic Performance Solutions North America (formerly Paradigm Direct), a direct marketing services company and a wholly-owned subsidiary of Mosaic Group, Inc. Mr. Graf co-founded Paradigm Direct, which became part of Mosaic in December 2000.

Mr. Graf has consistently achieved superior results in his business career in great part due to his business philosophy and strategies which are based on clear, open and honest communications with corporate partners, suppliers, employees and clients. 

Prior to joining TRANZACT, Kevin had been at Veronis Suhler Stevenson since 1996 where he worked on a broad range of transactions in numerous sectors within the media and communications industries, including directory publishing, radio and television broadcasting, cable television, business information, marketing services, wireless communication towers and telecommunication services. Mr. Waldman has been active across a range of VSS portfolio companies, including ITN Networks, DOAR Communications Inc., Riviera Broadcast Group, GoldenState Towers, User-Friendly Phone Book, Birch Telecom, Broadcasting Partners Holdings, Spectrum Resources Towers and Triax Midwest Associates. Mr. Waldman currently serves as a member of the Board of Tranzact, ITN Networks, User-Friendly, DOAR Communications Inc. and Riveira Broadcast Group. He previously served as a member of the Boards of GoldenState Towers and Ionex Telecommunications. Prior to joining VSS, Mr. Waldman spent four years at JP Morgan & Co., culminating as an associate in the Media, Telecommunications and Technology Group. Mr. Waldman holds a BS degree from Syracuse University.

 

Mr. Washburn has been leading information technology teams to create solutions for the marketing services and direct marketing industry for nearly 15 years. Mr. Washburn's extensive marketing services experience, combined with world-class technology capabilities, merge in a truly unique business executive who understands business and marketing, leveraging technology to create solutions tailored to meet real needs. Prior to launching TRANZACT, from 2001 to 2003, Mr. Washburn was Chief Information Officer of Mosaic Performance Solutions North America, a wholly owned direct marketing division of Mosaic Group Inc., and formerly served in such a capacity at Paradigm Direct from 1998 to 2000. Before that, Mr. Washburn served as President of Marketing Database Operations Group and Vice President of Information Technology at National Market Share.

 

Mr. Nelson is responsible for managing TRANZACT's online, insurance, and entertainment & publishing operating units and has over 15 years of interactive and offline marketing experience. Mr. Nelson has served as Executive Vice President of TRANZACT since July 2003 and was responsible for launching TRANZACT's online marketing division. Previously, Mr. Nelson worked as Senior Vice President of Cross Media, an integrated direct marketing company, where he ran the company's publishing vertical and managed the company's strategic relationships with leading online companies, ad networks and publishers. Previously, Mr. Nelson held various leadership positions in the direct marketing industry, including President of RMS, a multi-channel marketing services company.

 

Mr. Ginzburg is responsible for overseeing TRANZACT's Financial Services (Credit Card and Mortgage) operating unit and has over 15 years of business, marketing and legal expertise. Prior to launching TRANZACT, from 2001 to 2003, Mr. Ginzburg was Senior Vice President of Mosaic Performance Solutions North America, a wholly owned direct marketing division of Mosaic Group Inc., and formerly served in such a capacity at Paradigm Direct from 1998 to 2000. Before that, Mr. Ginzburg was the Chief Operating Officer of a South Florida textile business and was responsible for its strategic planning and international expansion. Mr. Ginzburg graduated from George Washington University Law School with Honors and practiced corporate law, including mergers and acquisitions, for a prominent Los Angeles law firm.

 

Ms. Carlin is responsible for providing the strategic direction and oversight of the day-to-day operations for TRANZACT’s leadership-based Human Resources group. Ms. Carlin has 15 years of experience in direct marketing and over 20 years of experience as a personal development workshop leader and coach. Ms. Carlin was one of the co-founders of Paradigm Direct in 1997 and has since served as Executive Vice President of Paradigm Direct, Mosaic Performance Solutions, North America and TRANZACT with the exception of the period from March 2006 to October 2007 during which Ms. Carlin took an entrepreneurial hiatus to pursue other opportunities. Prior to 1997, Ms. Carlin was responsible for call center operations at National Market Share reporting to David Graf.

 

Mr. Waldshan has over 15 years of direct marketing experience. He founded Data Warehouse in 1997 and served as its CEO until 2006. Following TRANZACT's acquisition of Data Warehouse, Mr. Waldshan now serves as President of Tranzact Information Services, LLC currently leading its strategy, operations and general management. Mr. Waldshan also serves as an Executive Vice President of TRANZACT. Before that, Mr. Waldshan was Vice President of Direct Marketing at Rock Financial (now Quickenloans.com) where he guided the creation and development of a centralized retail direct marketing platform and a state-of-the-art database.