Fort Lee, NJ – September 9, 2008 – TRANZACT,
a portfolio company of Veronis Suhler Stevenson, and the leading customer
acquisition solutions provider for large brands, announced today that it has completed
the combination of its Data Warehouse and MarketerNet Holdings, LLC subsidiaries
under a new organization to be called Tranzact Information Services LLC. The
companies have a history in direct marketing and provide innovative products to
customers looking for cost-effective solutions to marketing challenges.
MarketerNet, LLC was founded in 2000 as an
integrated data solutions provider to the financial services market. From the
beginning, MarketerNet innovated by providing multi-source consumer data to the
marketing services industry. In 2003, MarketerNet released its online platform,
Intelidata Express, to allow the company to scale its operations and provide
better service to its expanding customer base. In May 2008, substantially all
of the assets of MarketerNet LLC were acquired by MarketerNet Holdings, LLC, a
wholly owned subsidiary of TRANZACT.
Data Warehouse Corporation was founded in
1997 and grew into the nation's leading database marketing company serving the
mortgage and financial services industries. In June 2006, substantially all of
the assets of Data Warehouse Corporation were acquired by a wholly owned
subsidiary of TRANZACT doing business as Data Warehouse. Data Warehouse
provides innovative property and credit data products to support customer
acquisition programs.
Ben Waldshan the President of Data Warehouse, who will lead the combined organization said "By joining
forces under TRANZACT, we continue on our path to leverage the marketing
services assets of both companies.
David Graf President and CEO
of TRANZACT, states, “The formal combination of these two organizations enables
TRANZACT to more effectively provide Fortune 1000 brands with world class data,
technology and customer acquisition solutions, further establishing our
leadership position in the space.”
Tranzact Information Services’ vision is to
simplify and automate marketing information services by:
- Offering
data products and a platform that enable companies to maximize their
return on marketing investments
- Providing
industry leadership on compliance related issues
- Working with suppliers and customers to maintain industry standards
- Constantly innovating to support our customers’ changing needs
The Tranzact Information Services team will be
headquartered in Boca Raton,FL location and maintain operations in its Chicago, IL location.
About Tranzact Information Services
Tranzact Information Services (Tranzact IS) is the premier automated marketing
information services company by leveraging multi-sourced information and
innovative development capabilities to provide easy access to marketing
information, insight and decisioning for all clients, whether large or small.
Tranzact Information Services’ data management platform provides the tools
necessary to enhance and deliver marketing data and scales to meet any program
requirement. Tranzact IS houses prescreen marketing files from all three credit
bureaus and provides multi-source consumer and public record data. Additional
information about Tranzact Information Services can be found at
www.tranzactis.com.
About TRANZACT
Based in Fort Lee, New Jersey, TRANZACT is
the leader in providing end-to-end technology-driven customer acquisition
solutions to the financial services and media and telecommunications
sectors. TRANZACT leverages and integrates sophisticated digital, data,
and direct marketing solutions to deliver qualified leads, fully provisioned
sales, and robust customer management systems to brands seeking to acquire and
manage large numbers of customers. Additional information about TRANZACT
can be found at www.tranzact.net.
About Veronis Suhler Stevenson
Veronis Suhler Stevenson (VSS) is a private
equity firm that invests buyout and structured capital funds in the media,
information, marketing services, and education industries in North America and Europe.
VSS provides capital for buyouts,
recapitalizations, growth financings, and strategic acquisitions to companies
and management teams with a goal to build companies both organically and through
a focused add-on acquisition program.To date, VSS equity and structured
capital funds have invested in more than 60 platform companies which have, in
turn, completed more than 250 add-on acquisitions resulting in a portfolio with
realized and unrealized enterprise values in excess of $12 billion.
Additional information about Veronis Suhler Stevenson can be found at www.vss.com.