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To maximize ROI, marketers must consider all relevant distribution channels.
Expertise in the execution of a multi-channel approach is very rare. An
expert in the creative design process of direct mail is seldom equally
adept at driving cost-effective direct response TV programs or at
writing an effective outbound telemarketing script. What’s more, these
traditional direct sales skills are vastly different from those
required to successfully draw response and customer commitment on the
internet. Navigating through the emerging world of online affiliate
networks and search engine optimization is yet another highly
specialized field.
At TRANZACT, we are multi-channel experts. Our professionals have
extensive experience with all key direct sales channels. Our approach
is unique exactly because we do not favor one type of media or a single
strategy. Rather, we deliver customers, ready to be served by your
brand, via telemarketing, direct mail, internet marketing, direct
response TV – in short, whichever channel works best for your unique
situation. We objectively test each channel to determine what
combination will yield the most customers for you, at the lowest
possible cost and with the longest life and highest recurring revenue.
By using a cross-channel approach, we can deliver a steady flow of
customers to you – customers that you might never have acquired
otherwise or would have acquired at an unattractive cost.
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