Your
database of customers and transactions is one of your most valuable
assets. For most organizations, this asset lies dormant, a missed
opportunity for efficiently adding incremental revenues.
Companies that sell products and services to consumers typically have
sizable information assets that they may not be monetizing. Whether
you're a provider of services, a catalogue retailer, an infomercial
company or an e-commerce marketer, you have data and transaction assets
that represent a potential source of untapped revenues.
At TRANZACT, we are experts in evaluating the hidden value in these
assets and determining how you can realize that value. For example, we
can license your customer files and market relevant third-party offers
to them. We can upsell various products and services to your customers
or prospects at various touchpoints in their interaction with you. We
have alliances with major brands that are seeking channels through
which to sell their products and services. Our goal is to align these
partnership brands with companies that have substantial untapped
customer or transaction databases. We can work with you to develop an
appropriate strategy that delivers a value-added offer to your
customers, creating revenue opportunities for you while strengthening
your customer relationships.
