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Merely having a website won't maximize sales and profits. Targeted, innovative
strategies are needed to realize the full power of the Web for acquiring and managing
customers.
The internet has a vast, largely unrealized potential for improving customer acquisition,
generating leads and building your database. The online world is fast moving, complex and ever
changing. T'RANZAC'T has an established set of solutions and resources committed to unleashing
the power of the e-channel and delivering unparalleled results online.
We have extensive experience in such areas as online rnedia buying, paid and free search, search
engine optimization, affiliate network coordination and management, lead generation, advanced
reporting and analysis tools. More importantly, at TRANZACT, we don't view the Web in isolation
from other channels. Instead, we regard the e-channel as one aspect of a comprehensive
approach. We coordinate all channels, including online marketing methods, to help US deliver more
customers, more cost effectively.
As one example of our online program, we have developed a sophisticated Web-to-Phone
customer lead generation and conversion process. We generate a lead through one of our
proprietary online processes, compliantly entice the customer to opt-in by providing his or her
phone number, and create an instant live call to that customer to discuss the product or service.
This strategy results in higher close rates and reduces the cost per acquired customer.
Web-to-Phone is one of many ways we integrate web-based marketing with more traditional
channels to create innovative customer acquisition and lead generation solutions.
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