Inspiring best-in-class capabilities.

David Graf

Chief Executive Officer

David has served as lead executive of TRANZACT since 2003, ensuring that the company’s philosophies and strategies are clearly and openly communicated with corporate partners, suppliers, clients and employees during every process and at every level. David previously served as President of Mosaic Performance Solutions North America (formerly Paradigm Direct, which David co-founded in 1997).

David is a New Jersey native and continues to live there with his wife, their two daughters and two dogs named Mojo and Tuxedo. David remains equally committed to the Mets, Giants, Rangers and Knicks and fills any free time he has by hitting the golf course.

What "Be Real" means to David

"Be Real" means being fully authentic, calling it like it is and telling people how you feel. To "Be Real," you also have to do the right thing. This is at the very core of TRANZACT's culture and values.

Andy Nelson

President

Andy is the President of TRANZACT and has been a senior executive with the company since 2003. He has spent his entire career in direct marketing and has deep expertise in both digital and offline channels. Previously, Andy worked as Senior Vice President of Cross Media, an integrated direct marketing company, where he ran the company’s publishing vertical and managed its strategic relationships with leading online companies, ad networks and publishers.

Andy lives in Fairfield, CT, with his wife of 22 years. They have two teenage children and a golden retriever named Wyatt. Andy loves hanging out at the beach, reading and playing golf. And as a native New Yorker, Andy is a diehard NY Giants and Mets fan.

What "Be Real" means to Andy

To "Be Real," you must be authentic and candid, hold yourself responsible for your own actions, address things heads on, create clarity and never leave things unsettled.

Mitch Ginzburg

Chief Operating Officer

Mitch is the Chief Operating Officer at TRANZACT and is one of the company's founders. Mitch has more than 25 years of experience in business, marketing, operations and legal work. Before TRANZACT, Mitch graduated from George Washington University Law School and practiced corporate law for several years. He later became the Senior Vice President for Paradigm Direct and continued in the same role when the company became Mosaic Performance Solutions of North America.

Mitch is married, and he and his wife have two daughters and a lizard. He's from Miami Beach and has stayed true to his favorite Miami sports teams, especially the Dolphins. Like David, Mitch is an avid golfer.

What "Be Real" means to Mitch

"Be Real" means being authentic while treating people with the utmost respect.

Kevin Waldman

Chief Financial Officer

Kevin brings to his role as CFO a unique combination of finance, strategy and operational experience developed over the last 25 years. Before joining TRANZACT in 2009, Kevin worked for both VSS Communications and JP Morgan.

Kevin graduated from Syracuse University and now lives in New Jersey with his wife and their four kids. When he finds the time, he loves tennis, traveling and pop art.

What "Be Real" means to Kevin

"Be Real" means having the ability to communicate in an authentic, direct and respectful manner, eliminating uncertainty and confusion.

Zach Clayton

Chief Digital Officer

Zach joined TRANZACT's executive team as part of the company's acquisition of Demand Signals in October 2016. As Chief Digital Officer, Zach is responsible for digital growth across the business.

Prior to joining TRANZACT, Zach built several successful digital businesses and started his first company at age 19. He graduated from Harvard Business School and the University of North Carolina. Zach is active in several non-profits, including Global Citizen Year and Dix Park Conservancy, which aims to build Raleigh's "Central Park."

Zach grew up in Raleigh, North Carolina, where he now lives with his wife and their son. Zach enjoys being outdoors, camping, hiking and running.

What "Be Real" means to Zach

"Be Real" means knowing who you are and being comfortable in your own skin. You then openly and honestly bring that into your relationships with others.

Laurie Poulos

General Counsel and Chief Compliance Officer

Laurie joined TRANZACT in 2014 and currently serves as the company's General Counsel and Chief Compliance Officer. In 2015, Laurie was certified in Health Care Compliance by the Compliance Certification Board created by the Society of Corporate Compliance and Ethics and the Health Care Compliance Association.

Prior to joining TRANZACT, Laurie was Of Counsel to a large international law firm, representing New Jersey’s largest health insurance company.

She is the mother of two active boys, and in her spare time, Laurie competes in triathlons. She has even completed several half iron distance races!

What "Be Real" means to Laurie

"Being Real" means being empowered to voice your opinion in a productive manner and having the opportunity to effectuate real change. On the flip side, it means remaining open to hearing all opinions.

Bryan Allen

Chief Human Resources Officer

Bryan joined the TRANZACT team in 2017. He started his career at Morgan Stanley, where he spent 13 years in a number of positions throughout the organization both domestically and globally. Bryan went on to serve as the Chief Human Resource Officer for US Trust in 2002 and then for Hanover Insurance Group in 2006. He was most recently Executive Vice President and Chief HR Officer for CIT Group.

Bryan graduated from the Industrial and Labor Relations School at Cornell University and earned his MBA from Columbia Business School. He lives in Chatham, NJ, with his wife and their two sons. Bryan has served as a board member for a number of non-profit organizations, and continues to stay engaged with coaching for his son’s sports including their CYO basketball teams. When he can find the time, Bryan enjoys tennis, basketball and golf.

What "Be Real" means to Bryan

"Be Real" means that one must show respect but speak up, be forthcoming at all times and be genuine with everyone on the team.

Paige Soltano

Human Resources Director

Paige initially worked with TRANZACT for five months in 2009 as a maternity leave replacement. Thankfully, she returned in 2012 and now serves as the company’s Human Resources Director. She previously filled similar roles for Katz, AgencyRx and Bozell Worldwide Advertising.

Paige is married and has two teenagers. She's a Brooklyn native and is well-known around the company for her delicious baking. Paige even finds time to serve as President of the Fort Lee Public Library and is an avid reader.

What "Be Real" means to Paige

"Be Real" means having genuine conversations with employees and candidates on a personal and professional level to help get the best performance and to benefit the company.