David Graf

Chief Executive Officer

David has served as lead executive of TRANZACT since 2003, ensuring that the company’s philosophies and strategies are clearly and openly communicated with corporate partners, suppliers, clients and employees during every process and at every level. David previously served as President of Mosaic Performance Solutions North America (formerly Paradigm Direct, which David co-founded in 1997).

David is a New Jersey native and continues to live there with two daughters. David remains equally committed to the Mets, Giants, Rangers and Knicks and fills any free time he has by hitting the golf course.

What “Be Real” means to David

“BE REAL” means being fully authentic, calling it like it is and telling people how you feel. To “BE REAL,” you also have to do the right thing. This is at the very core of TRANZACT’s culture and values.

Andy Nelson

President

Andy is the President of TRANZACT and has been a senior executive with the company since 2003. He has spent his entire career in direct marketing and has deep expertise in both digital and offline channels. Previously, Andy worked as Senior Vice President of Cross Media, an integrated direct marketing company, where he ran the company’s publishing vertical and managed its strategic relationships with leading online companies, ad networks and publishers.

Andy lives in Fairfield, CT, with his wife of 22 years. They have two teenage children and a golden retriever named Wyatt. Andy loves hanging out at the beach, reading and playing golf. And as a native New Yorker, Andy is a diehard NY Giants and Mets fan.

What “Be Real” means to Andy

To “BE REAL,” you must be authentic and candid, hold yourself responsible for your own actions, address things heads on, create clarity and never leave things unsettled.

Mitch Ginzburg

Chief Operating Officer

Mitch is the Chief Operating Officer at TRANZACT and is one of the company’s founders. Mitch has more than 25 years of experience in business, marketing, operations and legal work. Before TRANZACT, Mitch graduated from George Washington University Law School and practiced corporate law for several years. He later became the Senior Vice President for Paradigm Direct and continued in the same role when the company became Mosaic Performance Solutions of North America.

Mitch is married, and he and his wife have two daughters. He’s from Miami Beach and has stayed true to his favorite Miami sports teams, especially the Dolphins. Like David, Mitch is an avid golfer.

What “Be Real” means to Mitch

“BE REAL” means being authentic while treating people with the utmost respect.

David Byron was appointed acting Chief Information Officer of TRANZACT in November 2019, and he brings more than 25 years of direct marketing business, technology and operations’ experience. In his most recent position, David served as Senior Vice President of Information Technology overseeing TRANZACT’s information technology group helping to optimize overall project management, financial, personnel and administrative goals and objectives. David holds a bachelor’s degree in economics from Colorado College and a master’s degree in business administration from the University of Phoenix. He enjoys primarily residing in Miami, FL as well as Fort Lee, NJ. David has two adult children from a previous marriage and enjoys running, exercising and occasionally playing ice hockey.

“BE REAL” means communicating with as much clarity and transparency as possible so that our people know where they stand.

Kevin Waldman

Kevin brings to his role as CFO a unique combination of finance, strategy and operational experience developed over the last 25 years. Before joining TRANZACT in 2009, Kevin worked for both VSS Communications and JP Morgan.

Kevin graduated from Syracuse University and now lives in New Jersey with his wife and their four kids. When he finds the time, he loves tennis, traveling and pop art.

What “Be Real” means to Kevin

“BE REAL” means having the ability to communicate in an authentic, direct and respectful manner, eliminating uncertainty and confusion.